Our Voices

This blog covers all things related to human behaviour: be it your employees or your end-consumers. Our team of psycho-dynamically oriented psychologists and behavioral marketers explore how expectations, emotions, social norms and other invisible factors influence corporate culture and consumer behaviour.

A Critique of the Objective World View

A Critique of the Objective World View

Coming from a family of rational and atheist parents, I remember asking my father once as a child that why does he not believe in God? He closed his fists and asked me that will I believe if he says there is a train inside his fist? I said no, and he asked why. I...

Employees as part of your word of mouth marketing strategy

Employees as part of your word of mouth marketing strategy

Finding new ways to generate business is getting tougher. Competition is fierce. And simply having a presence and a nice looking website or office space is no longer enough to make you stand out. Winning nowadays requires strategy and squeezing the most out of every...

Why is ‘WHY’ Important?

Why is ‘WHY’ Important?

"It is impossible to have a great life unless it is a meaningful life. And it is very difficult to have a meaningful life without meaningful work." - Jim Collins Do you think you are doing what you love and love what you are doing? If yes, you are one of those...

The Hidden Power of Introversion

The Hidden Power of Introversion

“The secret to life is to put yourself in the right lighting. For some it’s a Broadway spotlight, for others, a lamplit desk.” ~ Susan Cain I stumbled upon reading Jiddu Krishnamurti shortly after I had spent time researching Mahatma Gandhi, and was amazed by the...

Perfectionism – The Curse Disguised as a Blessing

Perfectionism – The Curse Disguised as a Blessing

What do Steve Jobs, Serena Williams, James Cameron (Director of Titanic) and Leonardo Da Vinci, have in common?  Apart from being talented stars in their respective fields, they are known as “Perfectionists”. Whether it’s arts, business, music, sports, technology...

Why Did Nalini Leave the Job? Of New Hire Engagement & Doing it Right!

Why Did Nalini Leave the Job? Of New Hire Engagement & Doing it Right!

If you are an HR manager, the below illustration must be your “living” recurring nightmare! In fact, a recent research by BambooHR, a software company, stated 31% of people quit their jobs within the first six months. And without a doubt, this is an alarming number....

Are You Optimizing Your Greatest Asset: Your People?

Are You Optimizing Your Greatest Asset: Your People?

Under influence of the belief that "good is the opposite of bad", mankind has for centuries been fixated with fault-finding, weaknesses and failings. Doctors have investigated the causes of diseases in order to learn about health. Psychiatrists and psychologists have...

Us vs. Them: The Ugly Side of Groupthink

Us vs. Them: The Ugly Side of Groupthink

Sometimes, the desire to maintain group harmony overrides the importance of making sound decisions. And those who dare to speak up are often at the receiving end. When that occurs, team members are said to be the victim of group think. Let’s first look at a real life...

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